Royal Sundaram:

Royal Sundaram Alliance Insurance is a joint venture between Sundaram Finance and Royal and SunAlliance of UK. It was the first company in India to be licensed post privatization in 2001. The company’s firsts in context to services include cashless hospitalization, segment specific business solutions, co branded credit cards and industry specific plans.

 The business is flourishing in over 150 cities through the company branches and partners. Emphasis is laid by the company on providing best global practices in the insurance industry along with innovative products and personalized customer services.

Royal Sundaram Alliance Insurance received an expansion of ISO 9000:2000 certification for Health and Accident claims for an additional year. Alliance of the company’s procedures and systems to ISO norms, along with systematic processes included in handling claims with a pro-active approach focusing on customer benefits was influential in getting the extension of the ISO certification for the company.

The managing director of the company emphasized on the point that “only through measuring customer satisfaction could one develop sufficient understanding of customers’ requirements and how they perceive your organization and whether your performance meets their requirements.”

The company has extended its services through the inauguration of a new branch in Guwahati which has been called for because of an increase in the demand for the company’s products and offerings in the Northeast region of the country.

This branch is being considered as the focal branch for transaction requirements to handle the city operations for Royal Sundaram Alliance Insurance. Another area where expansion has taken place is the Car Insurance Online- designed for the private car owners.

Customers get instant protection for their car via ‘InstaBuy’ facility provided by the company, avoiding the hassles of any documentation. The Company aims to provide services that are fair, prompt, honest and efficient catering to different parts of the nation.